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Software Marketing News - March

20.12.08

Welcome to the March issue of Software Marketing News, an independent voice for software developers.


Selling Software on Amazon
I recently signed up with Great Mind Software to sell FeedForAll on Amazon.com. With Amazon's new search coming I thought think this is a great opportunity for small developers to increase their exposure. Great Mind Software acts as publisher of software products, for the purpose of getting it listed on Amazon.com.
Additional Details - Selling Software on Amazon


Avanquest
One of the most brilliant software marketers I know, Phil Schnyder from askSam has begun working with Avanquest. Avanquest is a global software publisher and distributor based in Paris. They are currently launching a new area of on-line software distribution.

Avanquest's reach is extensive covering territories in Australia, Austria, Belgium, Canada, England, Finland, France, Denmark, Germany, Holland, Ireland, Italy, Japan, New Zealand, Norway, Portugal, Sweden, Switzerland, Spain, and the US. Their new on-line sales channel is desinged to promote, market and sell products internationally.
Additional Details - Avanquest


Protexis & CNET
Through a multi-year commercial operating agreement CNET and Protexis have bundled their offerings providing developers solutions for licensing, ecommerce and distribution. Three pieces to a puzzle that developers struggle with when selling software online. Protexis specializes in licensing and ecommerce solutions while CNET holds the keys to undoubtedly the largest software download distribution network on the Internet. Their properties include: download.com, windowsmarketplace.com and zdnet.com. CNET has a vested interest in Protexis' success, so it is logical that they would provide the power of the CNET distribution network capabilities to Protexis clients.
Additional Details - Protexis & CNET


Samurai Business Tools
Scott Kane the moderator of the comp.software.shareware.authors group has started a newsletter the Soft Zone. The Soft Zone newsletter is dedicated to persons, companies and people interested in the selling and marketing of software using the "Try Before You Buy" marketing model. Soft Zone is FREE and you can unsubscribe any time you like.
Additional Details -


Innovative RSS
While RSS was at one point only considered to be a means to deliver news headlines, RSS has quickly become a powerful medium to disseminate all kinds of information. As traditional marketers are attempting to rein in content delivery, measuring e-mail open rates, click-throughs and conversions, Internet users are fighting to gain control over the content they receive. Savvy marketers and business owners are using RSS as a way to improve corporate communication and increase their external exposure and brand appeal.
Complete Article - Innovative RSS

How Podcasting is Used
Although podcasting is new, it is well on its way to becoming a mainstream communication medium. Podcasting, simply put, is audio files that are delivered via RSS. Many people believe that podcasting is solely for the distribution of music files, but really, nothing could be further from the truth.
Complete Article - How Podcasting is Used

Hurry Early Registration Discount
Registration is open for the 2005 Shareware Industry Conference. The conference will be held in Denver, Colorado July 14-16. Early bird registration is only $ 99! This special is only available until April 1. Register now to receive the discount!

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